News Item From Pets to Packaging?


GTX Corp an Internet of Things (IoT) solutions provider in the GPS wearable location and wandering assistive technology business, recently announced the launch of a new GPS tracker and Near Field Communication (NFC) digital ID system called Rover Tracker. Its for Pets, not PET bottles, but the furry kind. But hey, its a small step from Man’s Best Friend to Packaging

In addition to providing on demand GPS location information, Rover Tracker will also include NFC technology, creating a secure link connecting a real time profile and contact information to the person who finds a lost pet. The GPS Rover Tracker will be the first GTX product to include NFC technology,which will enable the company to demonstrate the value of providing a unique single physical and digital ID with real time location and information delivery.

The pairing of GPS and NFC supports GTX Corp’s expansion into blockchain security and asset management across multiple distribution and supply chains, it says.

With over 10 million dogs and cats lost or stolen in the USA every year and only about 17% of lost dogs and 2% of lost cats returned to their original owners, the Tracker with puts pet owners in control. It provides an affordable, innovative and proactive approach for a safe return and a happy reunion.

“Our new GPS and NFC digital ID system will provide seamless onboarding, contact and location information on lost pets,” said Theresa Gordon, GTX Corp NFC and blockchain advisor and project manager. “Individuals who find a lost animal can tap their smartphones and get detailed information about the pet and owner. RoverTracker is affordablenoninvasive, and is easily attached to a collar or harness. Its a win-win for fur babies and their humans.”

GTX Corp planned its launch around the release of the new Apple Xs and XRwhich can read NFC chips. Apple now has NFC technology native in their phones. Previous Apple phones will still work but need to launch an App in order to read NFC, while Android phones are already NFC compatible.

“Our goal is to incorporate NFC technology across our entire GPS product line,” stated Patrick Bertagna, GTX Corp CEO. The GPS/NFC combination will enable us to provide a secure physical-digital link, allowing our customers to maximize asset managementtraceability and anti-counterfeiting. In addition this extends our capabilities to include automated onboarding, product usage, instructions and information, such as a serial number, name and department or, in the case of Rover Tracker, the individual and pet contact information.”


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